4xFAR, presented by Land Rover, has announced a new music festival in Coachella Valley. This debut journey invites attendees to discover and explore an eclectic experience of music, food, and adventure on January 18-19.
The 4×4 Adventure
4xFAR is offering attendees as contemporary adventure sound tracked by fearless, boundary-pushing artists. A unique stage nestled amidst the palms will play host to musical programming, while across the Empire Grand Oasis guests will be able to enjoy a series of interactive experiences carefully curated by Outside Magazine. Onsite activities will range from fly-fishing demos, wilderness survival and outdoor photography workshops, mountain biking, slacklining, yoga, intimate panel conversations, premium dining opportunities, climbing and bouldering, spirit and wine tastings and much more. Attendees will also have the chance to experience the 2020 Land Rover Defender on purpose-built off-road courses.
Panels & Classes
4xFAR will also host some of today’s most exciting pioneers – including renowned big-wave surfer Laird Hamilton and olympic volleyball player Gabby Reece – in a series of daily panel conversations and experiential classes centered around wellness and pushing physical boundaries. Guests will have the chance to hear first-hand accounts from Virgin Galactic pilots as they shed light on the global adventure community through the lens of space travel. Renowned muralist James Goldcrown, known for his colorful urban works, will be showcasing his signature pieces throughout the festival with at least one limited edition merch item for sale to all ticket holders. Winners from the historic Camel Trophy competition will also be on hand to sign autographs and share tales of their adventures at the peak of all-terrain automotive exploration.
Land Rover Specials
4xFAR will be the first opportunity for consumers to experience the highly anticipated 2020 Land Rover Defender on 15 acres of purpose-built off-road courses, alongside the full range of current Land Rover vehicles. In a nod to the past, present and future of the Land Rover brand, the weekend event will also include special displays of heritage vehicles from the brand’s storied 71 year history and parking corrals to feature Land Rover Club members making the trek to the Coachella Valley.
4xFAR will feature a singularly eclectic and diverse forward-thinking music lineup that blurs genre lines and invites attendees to explore the far flung corners of today’s music landscape. The line-up is led by Grammy-winning Anderson .Paak & The Free Nationals with Mark Ronson & Q-Tip, as well as two-time Grammy nominated live electronic duo Sofi Tukker. The unique programming continues withAmerican rockers Young The Giant, former The War on Drugs frontman turned solo artist Kurt Vile and the Violators, and Brittish-Japanese electronic house producer Maya Janes Coles. The broad spectrum of the 4xFar musical experience is furthered by English songwriting prodigy Mahalia, surf-rock icons Tijuana Panthers, synthesizer expert LP Giobbi and Brighton’s Chappaqua Wrestling with more artists to be announced.
Tickets are on sale now! Early bird tickets are already sold out, so get your 2-day GA tickets now starting at $185 + fees before the price increases! Need help getting there? Festpop can save you money on your travel needs to help you get to the festival of your dreams. Visit our site for discounts on rental cars, flights, and hotels!
Who are you most excited to see at 4xFAR this year? Let us know in the comments below! And don’t forget to use #PoweredByFestpop on your photos for a chance to be featured and win some awesome prizes.
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FestPop Staff Writer, Julia Osteen