KAABOO Announces partnership with MUSICARES


KAABOO has paired with MusiCares®, a charity of the Recording Academy™, for a five-year global partnership. KAABOO exclusively named MusiCares the music industry charity of KAABOO. The charity will also receive benefits from the KAABOO Del Mar Kindness program. The company has made a name for itself around the world with its music festivals. Their events offer an experience like no other featuring music, comedy, art and a gourmet cuisine. For the third year, KAABOO Del Mar is taking place on from September 15-17, 2017 in Del Mar,CA. Again, this year’s lineup will include major music acts such as the Red Hot Chili Peppers, P!NK, Tom Petty And The Heartbreakers, Muse and more.


KAABOO KINDNESS, the charitable program, was founded in 2015. Its goal is to support nonprofits that aim to promote change in the local region and the broad music community. A portion of ticket sales and on-site silent auctions at events contribute to donations made to MusiCares and other KINDNESS partners. More donations can be made at KAABOO Del Mar’s offical site.

“We are extremely excited to be working with MusiCares,” says Jason Felts, KAABOO’s Chief Brand + Marketing Officer / CEO of Virgin Produced. “Through this partnership, we are honored to be able to support their efforts in the assistance of the music community.”

“When the Recording Academy established MusiCares, we made a commitment to being an ongoing safety net for music people in crisis,” said Neil Portnow, President/CEO of the Recording Academy and MusiCares. “And beneficial alliances such as this generate additional resources that help sustain our range of programs—from emergency financial assistance and addiction recovery resources to wellness initiatives—across the country throughout the year.”


FestPop Staff Writer, Katy Loesch

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