WENDOH Media has officially acquired a 50 percent stake in the Life is Beautiful Festival. Founded in 2013, the the Life is Beautiful Festival takes place every fall in downtown Las Vegas over 15 city blocks. Held over three days, 90,000+ people flock to Vegas to attend this festival which offers a diverse music lineup, a variety of different cuisines, and interactive street art.
WENDOH Media is a media company with projects in various print, digital, video and events. Brands under their management include weekly magazine Vegas Seven, events website SpyOnVegas, and monthly publication Vegas/Rated, among others. WENDOH Media creates amazing events and intricate experiences for consumers and brands. With a wide range of experience on small to large scale multi-day events, their expertise will help elevate The Life is Beautiful Festival to the next level.
“My business partner Ryan Doherty and I are thrilled to embark on an expanded partnership with the Life is Beautiful team,” said Justin Weniger, co-founder of WENDOH Media and the new chief executive officer of Life is Beautiful. “We love this festival and its importance to Las Vegas, especially as it relates to the growth of arts, culture, food and music in our community. We are committed to bringing the resources of the entire WENDOH portfolio to the table to make Life is Beautiful one of the top music festivals in the nation.”
“Ryan and Justin are the ideal partners to bring the Life is Beautiful Festival to the next level,” said Rehan Choudhry, founder of the festival. “They’re invested in Vegas and clearly understand the impact of the festival, as they have been supporters from its inception. Collectively, we’ll realize the Life is Beautiful’s mission and look forward to growing the brand together.”
Past headliners for the festival include Imagine Dragons, Kings of Leon, Lionel Richie, and Skrillex. In 2015 the festival will be held for the third time on September 25th – 27th.
Published by FestPop Staff Writer
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