AWAY rung in the new year by releasing the official music video for his sophomore single Honest To Gød. The production adopted a familiar dark and sinister tone, chronicling the various murderous felonies of the video’s lead female character, played by Charity.
AWAY pushes sonic boundaries while injecting authentic, raw emotion and true artistry into all of his music & visual releases. Honest To Gød exemplifies his meteoric rise amongst an elite class of cutting edge producers. The song centers around Charity’s breathy, vocal delivery. The video gives viewers a bone chilling tinge of raw emotion as a Deputy Sheriff attempts to solve various atrocities. AWAY’s mysterious creative director, VIIISION directed the music video. VIIISION gives insight into a relationship twisted by lies, loss, and longing for forgiveness.
Charity gave her thoughts on the key themes and raw emotion of the track.
“The lyrics are so very raw and I wanted them to lay in a bed of harmonies amidst AWAY’s enthralling yet cold track. I imagined a steel, abandoned factory where dripping pipes run on the ceilings and no breathing being is found for miles. Somehow I stumbled upon it and was baptized in the fire, hoping my sins could be cleansed. The last line, “What have I done to you, I wasn’t honest at all…” is yet another beginning of the cycle of regret that no amount of prayer can erase.”
Thus, the release of Honest To Gød solidifies AWAY’s reputation as one of dance music’s most exciting, and fast-rising talents.
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