Pandora, the world’s most powerful music discovery platform, will present PANDORA HOLIDAY on December 10th at Pier 36 Basketball City in New York City. A festive concert event, PANDORA HOLIDAY will feature two of the most successful names in rock music today – FALL OUT BOY and PANIC! AT THE DISCO. The event will additionally feature a performance by G-EAZY, an acclaimed rapper out of Oakland, and the ever-popular CASH CASH will spin in between sets. Although the concert will be located in New York City, ALL Pandora listeners will be able to experience it through a special livestream. In addition to the performances and livestream, Pandora is offering two unique mixtapes celebrating the event. The first is curated by Fall Out Boy, featuring the band’s favorite rock music, and the second features hip hop and was curated by G-Eazy. Both mixtapes will go live on December 2nd.
“Pandora’s partnerships with artists have risen to a new level over the past 12 months, so it’s appropriate to wrap up 2015 with a show featuring dazzling talent with whom we have truly partnered with across the year. We’re also elated to be extending our Holiday event to a broader audience for the first time via the livestream,” said Lars Murray, SVP Music Makers Group, Pandora.
The mixtapes, concert, and livestream continue the work Pandora has focused on in the past year to help artists better connect with their fans. The work began with the launch of AMP, Pandora’s Artist Marketing Platform, and continued with the acquisition of Next Big Sound, and the release of Artist Audio Messaging. Most recently, Pandora’s acquisition of TicketFly will connect touring artists to Pandora’s more than 78 million monthly listeners, ensuring the millions of tickets that go unsold each year become a thing of the past.
Pandora Holiday attendees will be treated to custom activations from sponsors including: Express, Glade®, Guitar Hero® Live, T-Mobile and Toshiba.
FestPop Editorial Team